Aged Care Checker — Social media kit
Everything needed to set up Facebook, Instagram and Pinterest. Images first, then the copy for each platform with character counts. Back to LinkedIn assets.
Images
Profile picture, plum
1080×1080. Use for Facebook, Instagram and Pinterest profile pictures. All three crop to a circle; the mark is centred so nothing is lost.
Download PNG
Profile picture, cream
1080×1080. Lighter alternative if you want the profile to stand out against a dark feed.
Download PNG
Facebook Page cover
1702×630 (2× of 851×315). Content sits in the centre so it survives the mobile crop, which trims the left and right edges.
Download PNG
Pinterest profile cover
1600×900 (2× of 800×450, 16:9). Pinterest also lets you use a board or pins as the cover; this is the static option.
Download PNG
Instagram / Facebook launch post
1080×1080. First feed post announcing the site. Also works as a Pinterest pin at a pinch, though Pinterest prefers 2:3.
Download PNG
Instagram / Facebook story
1080×1920. Text is kept inside the safe zone away from the top and bottom UI.
Download PNGTaglines
Primary tagline, used on the site and all covers:
Review and compare aged care homes across Australia51 chars
Alternatives for posts, bios and ads:
Aged care, side by side.24 chars
Choosing aged care shouldn’t be a guess.40 chars
Clear answers for one of the hardest decisions a family makes.62 chars
Independent. Sourced. Written for people.41 chars
Facebook Page
| Field | Value |
|---|---|
| Page name | Aged Care Checker |
| Username | @agedcarechecker (fallbacks: @agedcarecheckerau, @agedcarecheckeraus) |
| Category | Information Services (secondary: Website) |
| Website | https://agedcarechecker.com/ |
| hello@agedcarechecker.com | |
| Location | Australia (leave street address off; it is a website, not a venue) |
| Action button | Sign up → https://agedcarechecker.com/#notify |
| Profile picture | profile-plum-1080.png |
| Cover photo | facebook-cover-851x315.png |
Intro / bio (shown under the name):
Independent reviews and side-by-side comparisons of aged care homes across Australia.85 chars of 101 max
About:
Aged Care Checker helps Australian families review and compare residential aged care homes. Star ratings, staffing, fees and family reviews, side by side and explained in plain language. Independent and written in plain language.235 chars of 255 max
Additional information (long description):
Choosing an aged care home is one of the hardest decisions a family makes, and the information you need is scattered across a dozen government portals, spreadsheets and PDFs. Aged Care Checker brings it into one place. We put homes side by side on the things that actually matter: official Star Ratings, care minutes and staffing, accommodation deposits and daily fees, quality indicators and reviews from residents and the people who visit them. Every number is sourced and every term is explained. We are independent. We are not owned by or affiliated with any aged care provider, and any commercial relationship is disclosed. Founded by James Keane. Launching soon at agedcarechecker.com.661 chars
| Field | Value |
|---|---|
| Name | Aged Care Checker |
| Username | agedcarechecker (fallbacks: agedcarechecker.au, agedcarecheckerau) |
| Account type | Business, category Information Services |
| Link | https://agedcarechecker.com/ |
| Contact email | hello@agedcarechecker.com |
| Profile picture | profile-plum-1080.png |
| First post | instagram-post-launch-1080.png with the caption below |
| Story | instagram-story-1080x1920.png, add a link sticker to agedcarechecker.com |
Bio:
Independent reviews + side-by-side comparisons of aged care homes across Australia 🇦🇺 Plain-language guides · Every figure sourced 👇 Launching soon143 chars of 150 max
Launch post caption:
Every aged care home in Australia, side by side. Aged Care Checker is an independent site that brings official Star Ratings, staffing data, fees and family reviews into one place, explained in plain language. Independent, sourced, and written for families. Just the information you need to choose well. Launching soon. Link in bio for early access. #agedcare #agedcareaustralia #seniorliving #elderlycare #dementiacare #agedcarehomes #retirementliving #familycarers #australia473 chars
| Field | Value |
|---|---|
| Business name | Aged Care Checker |
| Username | agedcarechecker |
| Website | https://agedcarechecker.com/ (claim it; I can add the verification tag or DNS record) |
| Profile picture | profile-plum-1080.png |
| Cover | pinterest-cover-800x450.png |
| Starter boards | Choosing an aged care home · Aged care fees explained · Aged Care Statistics Australia · Questions to ask on a visit · Support at Home · Dementia care |
About:
Aged Care Checker is an independent Australian website that helps families review and compare residential aged care homes. We bring official Star Ratings, staffing data, fees and family reviews into one place, side by side and in plain language. Save our guides on choosing a home, understanding aged care fees, questions to ask on a visit, and the latest aged care statistics for Australia. Independent and sourced from official data.427 chars of 500 max
Brand reference
| Item | Value |
|---|---|
| Plum | #4A2C5A |
| Plum, light | #7A4E8C |
| Amber | #F2A93B |
| Cream | #FBF3E6 |
| Display font | DM Serif Display (Google Fonts), "Checker" in italic amber |
| Body font | Instrument Sans (Google Fonts) |
| Handle to use everywhere | agedcarechecker |